Howard Community College is located in Columbia, Maryland, and serves as the primary hub for higher learning in one of the most vibrant, best-educated counties in the state. The primary HCC website serves a wide range of stakeholders that include the likes of adults & military veterans wishing to continue their education but it can also be a bit overwhelming to high school students who may not be familiar with the college application process. The Public Relations & Marketing department along with the Web Services team wanted to create an experience which targeted prospective students and their parents.
Having identified our target audience during the initial phase of the project, internal discussions and interviews with focus groups followed with an overarching expectation of providing a unique experience that highlighted the institution's campus while simultaneously bringing awareness to select programs and tuition savings vs. that of a traditional 4-year college. A purposeful experience would allow students and their parents to plan their visit to campus and ultimately apply for admission.
The final product is an engaging experience supported by beautiful photography featuring the college's campus. A persistent navigation on both mobile and desktop focused on primary call-to-action items. While subtle transitions between sections and easing of numbers helped visualize and highlight cost-savings and scholarships for students.
In 2018, the site received a Paragon Award (Gold) from the National Council for Marketing & Public Relations which recognizes outstanding achievement in design and communication at two-year community and technical colleges.