Radar, a fintech startup located in Denver, rocketed onto the Colorado startup scene in 2017, raising $10 million in a Series A funding round and becoming the first blockchain company in the state to earn a grant from the Office of Economic Development and International Trade.
Radar needed a viable solution to onboard and educate users to Relay, their first product offering, on blockchain technology and best practices. With the objective set, a plan of action to invoke user confidence through a single-page experience was in motion.
One of the challenges faced when creating Radar's marketing sites was keeping users engaged. Being clear and concise in our delivery was vital, but with blockchain being such a new and often complex topic, it wasn't a simple task.
So, during the empathy phase of our human-centered design process, we challenged ourselves to answer the following question -- What made users feel a sense of accomplishment and growth when introduced to a new learning experience?
Utilizing macro & micro design techniques we were able to create an experience which focused on accessibility & internationalization. While leveraging visual cues such as progress indicators and imagery with subtle micro-interactions assisted in user engagement; logical placement of call-to-action items, ease of use and familiarity led the way in our macro design approach.